Sheena Iyengar: How to Make Choosing Easier
About this Talk: We all want customized experiences and products — but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.
About the Speaker: Sheena Iyengar studies how people choose (and what makes us think we’re good at it). Website—


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