What Do You Really Want in a Negotiation?

Managing Intellectual Property
May 6, 2013

Trademark practitioners gathered at INTA’s annual meeting to discuss how to break down obstacles to compromise by understanding the thought-processes and motivation of the parties: “Though negotiations and mediation are often thought of as primarily about money, there are other goals involved and even the financial demands are framed by more subtle pressures and value.”

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TAGGED: Negotiation, * News

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