The Psychology of Colors

The psychology of color and color choices is critical for the savvy peace builder to understand, because clients, visitors and audience members infer messages and make associations from the color choices brands make.

Welcome to 3:00 a.m.

Remember when Hillary Clinton campaigned against Barak Obama in the 2008 Democrat  primary, and her campaign ran a commercial asking the question: “Who would you call at 3:00 in the morning?”

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