Jesan Sorrells

Jesan Sorrells
Jesan Sorrells is the founder, owner and principal conflict engagement consultant at Human Services Consulting and Training (HSCT), a boutique, private, conflict communication and corporate training consultancy, based out of Endicott, NY. HSCT focuses on delivering Christian based, alternative dispute resolution solutions in the areas of conflict communication, conflict skills development and conflict consulting for a variety of clients, including corporations, higher education organizations and nonprofits. HSCT accomplishes this by leveraging cutting edge, pioneering and entrepreneurial resolutions to conflict, communications, social media, and organizational development for its clients through trainings, seminars, workshops and 1-on-1 consulting. Please visit:www.hsconsultingandtraining.com

Pitching and Presenting for the Peace Builder

There are two times a peace builder has to be persuasive, has to pitch and present. Typically, peace builders (similar to many other professionals) are good at one and poor at the other:In a small group: Small groups (anywhere between 2 people and 10 people) are where...

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The Psychology of Colors

The psychology of color and color choices is critical for the savvy peace builder to understand, because clients, visitors and audience members infer messages and make associations from the color choices brands make.An understanding of the basics of color theory is...

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Advertising for the Peace Builder

Let’s talk turkey about advertising.For the many years, lawyers refused to advertise, believing that the practice destroyed the parts of their profession that were deemed sacred. Part of this was because many advertising efforts seemed focused on chicanery and deceit....

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Selling for the Peace Builder

The sales process for a peace builder in the market is tangled with impressions, ideas, concepts, and intuitions the peace builder has in their head about every sales film, sales call, and selling situation they’ve ever encountered. To close in the open market,...

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Branding Guidelines for the Peace Builder

Branding is what other people—clients and customers—say about you in the market as a peace builder. Brand promise, brand distinctiveness, and brand alignment with where clients are at versus where we would like them to be, is critical to peacebuilding success in the...

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Branding Psychology

Understanding how Maslow’s Hierarchy of Needs and Aristotle’s causes of human nature intersect, can help a peace builder grow their brand in the market. Understanding needs and nature—both of which can drive your peace building product—can help the peace builder grow...

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Branding Conflicts

There are going to be conflicts in branding between what a peace builder values and favors and what the clients (both prospective and current) value and favor.In my last post, I addressed the importance of linking a peace builder’s brand to the needs of the client....

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The Step-by-Step of Brand Building

There are three questions to answer when the peace builder is thinking about the nature of building a brand in the digital market:•    What value do my products, services, processes, and products deliver to the specific audience I’m looking...

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The Top 3 Objections to Brand Building

Brand is what other people (audience members, clients, customers, et.al) say about the work the peace builder does.Building a brand occurs gradually over time, because while the peace builder knows their value proposition and can articulate it to others (that’s...

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Google for Podcasts

Google recently announced that podcasts will soon be listed in the Google Play Store.Google moving into the space of promoting podcasts in their store should interest peace builders as there are only a handful of podcast creators in the peace building community (i.e....

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Podcasting for Peace

Before there was ever the written word, there was a voice that was heard. The human voice carries meaning with which the written word can never fully compete.The oral tradition of storytelling has a long and ancient pedigree, dating back to the dawn of humanity and...

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Ad Blocking the Peace Builder

From browsers to mobile hardware, the drive is on to empower audiences to block advertising from their Internet searches and their mobile browsers.  Ad blocking allows the average Internet user to increase page load speed, and to decrease the number of...

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