Max Factor

Max Factor
Max Factor III is a full-time neutral, specializing in Real Estate, Business Contracts, Consumer Torts, Employment and Partnership Dissolutions. He is a Fellow of the International Academy of Mediators, and past President of the Southern California Mediation Association.

The Price of Beauty in the Game of Trust

by Max Factor III and Scott Van Soye One mechanism by which people decide whether to trust strangers is the interplay between the stranger’s initial appearance and the observer’s intuitive biases. So, when entering a negotiation with opposing counsel who...

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Combating Hardball Negotiation Tactics

It’s 6:55 p.m. The air conditioning is going off in five minutes. The hardball vendor stands up and announces to the supplier, “I am fed up with your game playing and macho negotiation tactics. “If you agree to accept $60,000 in settlement of your...

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Better Practice Tip

Recognized Exceptions to Mediation Confidentiality and Remedies That Every Litigator Should Know by Max Factor III & Alice M. Graham You are representing a client at mediation. You know the general rule: what happens in a mediation is confidential. However, during...

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