Illustration: Oscar Ramos Orozco
Whether you are recruiting a new colleague, naming a product, or planning an investment, there are no easy decisions. Should you analyze the options slowly and systematically, or stop thinking so hard and just go with your gut?
There are countless examples showing how slow, systematic number-crunching can sometimes lead to better decisions. But while these arguments highlight the hazards of intuitive thinking, there’s also plenty of counter evidence showing the ability of our non-conscious mind to arrive quickly at the best answer in a process that psychologists call “thin slicing.”
Read the article at 99u.com