Illustration: Oscar Ramos Orozco

Whether you are recruiting a new colleague, naming a product, or planning an investment, there are no easy decisions. Should you analyze the options slowly and systematically, or stop thinking so hard and just go with your gut?

There are countless examples showing how slow, systematic number-crunching can sometimes lead to better decisions. But while these arguments highlight the hazards of intuitive thinking, there’s also plenty of counter evidence showing the ability of our non-conscious mind to arrive quickly at the best answer in a process that psychologists call “thin slicing.”


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byChristian Jarrett
Dr. Christian Jarrett seeks out exciting new research and showcases its relevance for life. A psychologist turned writer, he’s editor of the British Psychological Society’s Research Digest blog and author of The Rough Guide to Psychology. On Twitter @Psych_Writer.

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