Marketing yourself in a solo practice is a tough matter to deal with. This should be taken seriously since this determines what you would be in the future and how established your name is in the industry.

Marketing a solo practice is common mostly for lawyers and even doctors. These are the jobs that need enough experience before they can be commonly hired and have a stable job. So how about the new ones? Well they still need to market themselves first.

Popular Methods of Marketing a Solo Practice

A solo practitioner should market himself first to be able to be hired. Hence, here are some of the methods on how to do it successfully:

  • Be new and unique in a certain place. Do not put up an office wherein you have a lot of competitors because the possibility is, the clients will go to others if they knew that he/she has better experiences than you do. Make sure it’s only you, so that the clients might seem to have no other choices otherwise than you.
  • Participation in local chambers and other organizations may help you have a name even if you are just new in the industry most especially if the organization you joined into is a credible one.
  • Build a website or even just a page of your own with all the details of you, your office, the services you provide and how to contact you.
  • Give away your business cards either to a client or to a friend and give them another business card of yours to be given out to their friends.
  • Speak out in the forums or school activities as a volunteer. It’s your chance to amaze the students and even the teachers or parents and they will probably become your client soon.

Though marketing a solo practice consumes a lot of time and effort at first, it will all be paid off one’s you have successfully established a credible name. In this way, having a continuous job will no longer be a concern.


Victoria Pynchon is an attorney-mediator and arbitrator. She is also a principal in the She Negotiates Consulting and Training firm for which her blog “She Negotiates” is named. In addition to writing for the legal blog “On the Docket,” Pynchon also authored the book “A is for A**hole, the Grownups' ABCs of Conflict Resolution.