After we’ve addressed objections to blogging, the focus should shift to creating content for a blog. This is not as easy as it sounds, but, below is the process breakdown (day-by-day) that I have implemented for creating blog content for the HSCT #Communication Blog on a weekly basis:
I open the note taking app http://www.evernote.com and create the following note:
Blog Posts for week XX.00 to XX.00; with a list days of the week (i.e. Monday, Tuesday, etc.) and follow that with topics for the week.
I open up a previously started Google Docs or Word document and start creating rough drafts of blog posts for the week. My breakable rule is: No post should be more than 200 words, with title above and the appropriate contact information below every post.
Then, I do the most important step in the process: I close everything up and walk away.
Later on in the evening on Sunday, I come back and open up my http://www.wordpress.com site. I edit the posts I’ve drafted. I include stock images, and make sure all meta-tagging is done, as well as title attribution and labeling.
I also make sure that hyperlinks are active, posting to sites and articles outside my website (or inside). Then, I schedule the posts for distribution through social networks such as Facebook and Twitter. Typically, I schedule posts for around 6am or 6:30 am on the social networks I have linked to my blogging site.
Then, I close up and go to bed. The rest of the week is as follows:
- Monday: Check the metrics on my blog post for that day and how it’s trending, using Google Analytics, Facebook Open Graph, LinkedIn statistics and other analytics tools.
- Tuesday: Do nothing.
- Wednesday: Check mid-week analytics to see which posts engaged and which did not. Begin to read and research ideas for posts for the upcoming week and decide either series approach or subject matter approach.
- Thursday: Pop open my cloud storage and see if there are any stock images based on previous blog posts , if not, then I gather a few, pop open http://www.canva.com and create some.
- Friday: I do nothing. Friday is the day that I get the least engagement around blog posts. If I am brimming with ideas, I will post to a microblogging site, such as http://www.quora.com or http://www.medium.com.
- Saturday: Pop open Word and draft about three or four quick ideas for content, save and close the document. I also scour my email for any topic of interest that I may have missed during the week.
- Sunday: Repeat the process from the week before.
I attend to my blog, in one form or another, from curating old content to researching articles, around 30 hours a week over the week.
Please feel free to contact me via email or explore my blog, The HSCT #Communication Blog, as well as take the time to talk with me via Twitter, the HSCT Facebook Page or even connect with me via LinkedIn.
By Jesan Sorrells