The Neuroscience of Changing Your Mind


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What we can learn from the backfire effect

You Are No So Smart

January 29, 2018

When a strong (yet erroneous) belief is challenged, some may experience a temporary weakening of conviction but most will rebound and assert their original belief as its original strength (or with even greater conviction) deepening their resolve for the future. 

In a four-part series, neuroscientists explore and explain how their latest research sheds new light on how the brain reacts when its deepest beliefs are challenged.

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