Business Communication Strategy: Communicate Effectively

Business communication strategy

Business communication strategies are vital to ensuring effective communication between a business and its audience. Communication is essential to any business, regardless of the product or service. Poor communication within the business can lead to many issues for the business, both from employees and consumers or clients alike.

Understanding how to effectively communicate with a given audience can help ensure that a business thrives. While each business will have its own outcomes and objectives, some general tips can help employees and customers relate to every level of the business and understand the point of the communication. This article will briefly discuss the importance of effective communication throughout a business and then examine the strategies any business can implement to ensure clear and effective communication.

The Importance of Effective Communication: 

Effective communication is the key to a successful business strategy. Communication is how a business gains and reaches its clients and gains and retains employees. Poor communication can cause a business to lose customers and employees and cause general confusion around an issue. Failure to communicate properly can cause a business to eventually lose if it cannot attract and keep customers and employees.

Employees may begin to turn in incorrect assignments or miss them together. Customers will be frustrated with the way their concerns are handled. Noticing that communication is lacking or ineffective is vital to running a successful business. When communication works well, the business will continue to grow and thrive.

However, when communication is not going well, the business will suffer. Addressing communication issues quickly and resourcefully can keep a business on track. Several strategies and ideas can help businesses can implement to ensure that their communication is effective.


The first strategy that a company can utilize is to identify the audience for a communication goal and tailor their communication to the audience at hand. For example, employees will resent overexplanatory communication that does not account for their knowledge or expertise. Likewise, customers will be unable to understand technical language and other industry jargon. So it is best to explain any terms necessary and generally avoid jargon.

Understanding the needs of the audience and the purpose of the communication will help a business create communication and outlooks that will achieve its purpose.


Another common way that a business can ensure it is outputting effective communication is to create standards of communication that all employees use when communicating with each other and with clients.

This can include language that is always used or avoided, forms for certain types of communication, and established chains of communication. Standards create a company-wide strategy for communicating wants and needs within and without. When a business creates standards for itself, it ensures that the communication that leaves the business is effective. Additionally, standards can include the following strategies to create a well-rounded plan for communication.


Confusion is a significant issue within communication problems in business. There will be issues with understanding and comprehension when there is a lack of clarity. Additionally, if there are many open-ended meetings and emails, things may not be accomplished that need to be. Establishing goals for a given email or phone call can help both the sender and the recipient to understand the reason for communication and the goals to accomplish.

When these goals are accomplished, communication is successful, and the business can continue to move forward with its overall goals. Additionally, avoiding unnecessary communication to a phone call or email is essential. Keeping information concise will help the recipient understand what is needed.


Consistency is a major player in keeping communication effective. For example, a person can say the same thing two different ways and get two different results.

Similarly, suppose a consistent pattern for communicating assignments or other important matters suddenly changes. In that case, it will likely not produce the same result. Consistency means that employees will communicate the same type of information, in the same way, each time. Communicating consistently across the board will ensure that communication is received well and consistent results are produced.


Agency means that each person can speak for themselves, and the business or employees do not try to speak for others.
This is the most important when people are sharing their reactions or feedback. Humans will often feel the need to include others to bolster numbers and create more substantial feedback.

However, narrowing the feelings and examples will ensure that the concerns are received and can be backed up with first-hand experiences, rather than one person speaking for a group. Most importantly, when a group is leveraged against an individual, the individual can feel bullied, even when it is only one person with the concern.


Connected to an agency, feedback is the ability to share concerns and suggestions for improvements with those in charge of the projects. Two common ways that feedback can happen are corrections or encouragement surrounding assignments from supervisors to employees or employees to employers with concerns regarding how things are run in the company.

Encouraging and modeling honest and effective feedback is key to keeping communication channels open and having safe and effective communication among team members. This is implemented best when the management models both giving and receiving feedback well for employees to follow.


Another way a business can encourage effective communication is to work on listening well to their employees. Communication is a two-way street, and the recipient plays a major role in creating solid communication in a business. Something can be said clearly, concisely, and with goals in mind, yet it will not have the desired effect if the audience is not listening. Teaching listening skills such as attentive and active listening techniques will help ensure that the recipient can achieve the desired result of the communication.


Questions help clarify and confirm the goals and issues that the speaker, sender, and recipient are hoping to achieve. Questions can establish goals as well. 

Knowing how and when to ask questions can help employees and customers effectively develop their relationship with the business. However, creating a culture where questions are encouraged and accepted well can be a game-changer for businesses. When employees and customers feel they can ask questions, they will leave each interaction without uncertainty and have a clear path forward. 


Another way people interacting with a business can avoid uncertainty is by practicing confirmation at the end of each interaction. 

This can be initiated by either side, but it includes a summary of what was discussed and confirms any further action that needs to be taken, and can help ensure that all vital information is recognized and acknowledged instead of being buried inside other information. 

This can be incredibly helpful when handing out important assignments or necessary information.  


Another key to creating an effective communication structure is understanding that each person will have their own perspective, which will affect how they receive communication and how they give it. For example, these can be cultural perspectives that influence how a person interprets tone and directness or how a person receives an assignment or communication because of an experience in the past. Knowing that even the most standardized systems will still have people react differently is important to understand how to communicate well for a business.  


When a piece of information needs to be shared, even if it is not fully worked out, it should be shared to avoid others filling in the gaps and making assumptions about the lack of communication

This can be rumors or other issues with the business that need to be addressed. Choosing to hold information is usually not a good idea as it leaves room for others to guess. On the other hand, communicating important information ensures that the business determines how the story is told.

Gray Areas: 

Another common mistake businesses make when communicating is to see everything in black and white and ignore the issues in between. 

This can lead to people and ideas being overlooked when they are not considered. Looking between two extremes can help a business find innovative and unique ways to do things, which can help create more business and enhance the longevity of their employees. When people feel they can add value, regardless of where they fall on an idea, they will continue to contribute.


Finally, it is very easy in business to focus on the business and ignore that real people support and encourage it. Humanizing the business for both managers and customers makes it easier to relate to the product and encourages active communication between parties. 

This can include emotionally connecting to clients and customers, fostering long-term relationships with vendors, and enhancing transparency. When people see the humans behind the product, they can continue to connect with the brand and each other. This will help encourage open and supportive feedback moving forward.

Mark Fotohabadi
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